A wine consulting and selection company, FWL opens the doors of the greatest estates to its clients. We forged the identity of this company by drawing inspiration from the old keys of Châteaux and Chais. The rings of the pattern also form bunches of grapes.

The entire identity system can be read as the traditional and modern coat of arms of a prestigious consulting company.

Brand strategy – Visual identity – Graphic charter – Brand design


“Our society needed to find a strong and expressive identity for its professions. We therefore called on Geoffroy Renard to create our brand strategy and its identity system. The result of Mr Renard's work brought us complete satisfaction. We recommend this creative partner for his true know-how and originality.”

Averardo Borghini Baldovinetti / Vino e Finanza Hk