Viquel specializes in the field of school supplies, filing and presentation materials, diaries, leather goods, etc. Since its creation, this company has been characterized by its ability to regularly offer unique, creative solutions. We chose to make its logo an explosion of colors made with “V”s reminiscent of the term Viquel. This pattern also resembles the contemporary star of the IT world.
Brand strategy – Visual identity – Graphic charter – Motion design
viquel.fr
“I had excellent contact with the creative team at 'DesignByRenard', who sought to get to know our company through real exchanges. Our interlocutors analyzed the positioning of our brand on its market and underlined the importance of breathing new life into our identity. With Geoffroy Renard, Viquel has taken an essential step. Our company has really gained in visibility and appeal. I particularly recommend this team for its strategic approach and creative talent.”
